From ICommons wiki

[edit] PR/Marketing

Issues: Key issues: $1000 round trip from Tokyo to Sapporro (base of CC supportership is in Tokyo). So how do we attract people from Sapporro?

Global Awareness of Key Issues?

Where the people are geographically?

Corporate Attendance?

We're looking for 300-500 people

Stakeholders: Regulars Newbies The Conference Circuit Crew Keynote fans Sapporro locals

Targetting the activists

Invite people who are active in various fields directly

In Japan - punt the creativity, innovation and multimedia angles/

Helping Japanese attendees interact in the way that they want to. If we want a Japanese Audience, .

Strengths Established Cool Concept = activist, the future of digital culture Global Diversity Creative subject in a creative city Spreads through the community, so disseminating messages is alot easier It's in Japan = exciting Good documentation on the site - however, it's possible that there is too much info and we need to stream and make it easier to navigate.

Weaknesses International Language barriers The expense of getting to japan Culture Translation Top-down English speaking and male predominant What is the core message? It's perhaps too horizontal

Opportunities Reaching people in the broader Asian demographic - e.g. Chinese, Korean people Media piggy-backing on the G8 summit Get a package for the journalists Political activists from the G8 summit

Corporate Issues around the blurry "legality" of the bootleg remixes They can bring people who pay Will bring the press contingent We can subvert some of them Can be brought on as parnters for funding We need to maintain our integrity Need to address the community about why corporate sponsorship is necessary - or else they provide alternative means of

Global media partnership - e.g. Wired Magazine, the online community of bloggers, podcasters, facebookers, Global Voices, also websites and publications that are big in particular countries, one of the Second Life newspapers.

Threats That it seems irrelevant Unclear communications Wasted effort by not having a plan Timing is a big issue

We need a pr plan, to avoid wasting time and effort We need a timeline